Most often the term Radio Jingles can be used to collectively describe all elements of radio station branding or identification.
Build branding for your company. Nothing reinforces your image like a consistent, quality message. Jingles make a quality, catchy tune that’ll have your customers singing happily as they walk in your store!
Cost Effective. In the long run, jingles can prove its value. Instead of paying huge sums of money every month for a new commercial, your jingle stands the test of time and continues to impress months after it first hits the airwaves. With a simple update in copy, you can keep it fresh all the while keeping your audience updated as to what your company is promoting that particular month or week.
It’s a great word. Is there a cooler name than jingle? We think not.
Easy to remember. You know what it’s like, you get a song stuck in your head and all day long you’re singing it. Just imagine when a potential customer is singing about your business all day long!
They’ve stood the test of time. Jingles have been around since 1923, right around the time that commercial radio came to the public. 80 something years later, we feel like we do justice to this age old practice, let us prove it to you!